Design Research and Strategy: Understanding the full journey from sales to churn

Qwil's payment technology needed to deeply understand their core customer segments


Qwil is a series B financial technology startup that wanted to solve the problem of payment delays so businesses and freelancers can get on paid on time. Over four years of sales to various industries and vertical, Qwil needed to understand who their core customer is

My Role

Head of Design

Collaborators:  Product Management, Sales, Customer Support

Uncovering opportunities and setting direction

Diving deep into qualitative interviews with existing as well as new customers, a precise understanding of key customer behaviors and expectations was uncovered. This work is changing the way Qwil thinks about itself as a payment solution, bringing more focus to its B2B offerings and the types of customers it serves.

Full case study coming soon.