Qwil is a series B financial technology startup that wanted to solve the problem of payment delays so businesses and freelancers can get on paid on time. Over four years of sales to various industries and vertical, Qwil needed to understand who their core customer is
Head of Design
Collaborators: Product Management, Sales, Customer Support
Diving deep into qualitative interviews with existing as well as new customers, a precise understanding of key customer behaviors and expectations was uncovered. This work is changing the way Qwil thinks about itself as a payment solution, bringing more focus to its B2B offerings and the types of customers it serves.
Full case study coming soon.
