Hello. I am a product designer and filmmaker based in San Francisco. I apply customer centered design methods to deliver business value. Check out some of my work below or learn more about how I design

I'm currently working with Amazon Alexa shopping. For consulting, writing or advising opportunities drop me line on

For more about me,
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Responsive re-design: Product Page
One of the first e-commerce experiences to be responsively re-designed
Design Research and Strategy
Understanding the journey from sales and on-boarding to usage and churn
Service Experience: Reserve in Store
The first of its kind apparel retail service to reserve clothes in store online
Buy Experience: Bag and Checkout Re-design
Designing several business driven UX improvements to Gap Inc’s bag and checkout experiences
Designing a full length fiction movie
How I applied design thinking to write and produce a commercially released, award winning feature film